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In the 1950s, a big stir was made by a book (and its corresponding movie) called The Ugly American. Its subject was the grievous damage done to local cultures by well-meaning but essentially clueless (and frequently arrogant) representatives of the U.S. Since then, the phenomenon of cultural damage cause by arrogant tourists and visitors has been demonstrated to be something everyone is capable of. In this thoughtful, comic drama, the subject is Italians overseas. In this film, Malindi Kenya is the playground of rich Italians.